Forging Ahead: The Rebranded Lake Louise Ski Clubs for 2024

We are thrilled to be formally introducing the rebranding of the Louise Louise Ski Clubs!  This season our staff has been dedicated to discussing our identity as an organization and the evolution of our programming, staff and culture. Along with this visual change comes a new era for our All Mountain program, who will now officially be known as the Lake Louise Freeride Ski Club!

Our refreshed logos with sophisticated colours and a distinct identity for all three clubs - Race, Grizzlies, and Freeride - were crafted to represent our ongoing commitment to you, our membership. It embodies what it means to be a skier, an athlete, a volunteer, and a member of the greater skiing community at Lake Louise. Our rebrand also reflects the pride we take in our longstanding relationship with the Lake Louise Ski Resort and we are grateful for their partnership and contributions towards our athletes' continued success.  

This new look was driven by our core values: Unity, Excellence, and Adventure. These guiding principles define our past and present culture and move us forward as we grow as an organization. Whether is the unity that binds our diverse membership together, our pursuit of excellence on and off the slopes, or the adventurous spirit that drives us, our new branding captures it all. 

We maintain a strong emphasis on our RISE values and philosophy  - Respect, Inclusion, Support, and Effort - which remain central to our mission. These values foster a culture and environment that is safe, welcoming and inclusive for all.  

Thank you for being an integral part of this exciting new era with the LLSCs, and special thanks to Carmella Marketing for working with us through this project. We can't wait to continue this journey with all of you as we embrace these values and our unshakable passion for skiing together.  ​

Gavin Preziosi

Executive Director, Lake Louise Ski Clubs